How would it feel to create a new product in the next 3 days?

How would it feel to create a new product in the next 3 days?

You can do it, here’s how:

Step 1: Write out an outline. To do this, make a list of 10 main topics. Then create a step by step list of how to do each of the main topics.

Step 2: Record your step by step instructions for each main topic. This can vary from 10 minutes to 60 minutes, depending on how deep you go

Step 3: Write a sales page. If you have never written one before, use a sales letter creator.

That’s all…it’s really that easy.

And the first time you do it, you will wonder why you haven’t already….

The key is simplicity :-)

To your success,

Phil Eugene

Basic marketing tactics

Now that you have your business firmly outlined and clarified, deploying basic tactics is next on the list. And that starts with knowing how to market what you have to offer. Basic marketing tactics include:

Creating a ‘brand’ or identity around your product

Creating a simple marketing message

Establishing a credible website

Creating a presence as an expert in a niche

Defining the benefits or value of what you have to offer

Deploying search engine optimization techniques (SEO) to attract and drive traffic

These are some of the early, basic marketing tactics that must be mastered. As your marketing plan unfolds, integration of more advanced marketing tactics will enhance your online presence and position. They will also further the growth of your business through the use of proven techniques that create a unique value proposition for the targeted audience.

Build your business step-by-step and do your homework to evaluate the most effective marketing tactics available. Learn from other successful marketers and save yourself weeks, months, and years of effort by taking advantage of proven techniques whenever possible.

The sooner you know where you want to go, the sooner you will arrive.

Simple Marketing Tactics that Drive Sales

Simple Marketing Tactics that Drive Sales

Marketing tactics can be extremely complex or quite simple. Ironically, the simple tactics are the ones that are most effective and successful. Value-added headlines, informative content, and visual appeal are simple tactics that can drive conversions and sales.

For example, one simple tactic is to make it quick and easy for web visitors and customers to view information on your website. Allowing adequate white space, creating short sentences, and keeping enough space between words, sentences, and paragraphs will make your site more appealing.

In addition, the strategic use of keywords and keyword phrases will attract search engines and keep site visitors scanning your content. Words that demonstrate how your product adds value will capture attention and focus the reader on “what’s in it for them”.

And these are also valuable search engine optimization techniques that will drive visitors to your website.

Simple marketing tactics

A very important tactic is to make everything simple. Some recommended options include:

1. Bullet or numbered lists (like this one)

2. Use of bold to highlight keywords or important benefits (use sparingly to ensure emphasis without over-use)

3. Subheadings to create a logical flow and to break large blocks of content

4. Titles and subheadings in ‘sentence case’ since capitalizing most words tends to break attention span and create confusion

5. Graphics or pictures that are clearly relevant to the product and that showcase benefits and value

6. Highlighting unique information, benefits and value by using ‘call out boxes’, ‘pull quotes’ and other design elements

7. Since people tend to scan web pages rather than read them, snippets or short phrases with important information become vital for website content. People need to get the message quickly without having to think hard about what is being presented. Making sentences overly long or complex tends to be a distraction and you’ll lose the site visitor’s attention quickly.
These are just some of the recommended options when creating website content.

Not only is it important to integrate many of the basic and advanced marketing tactics into your marketing plan, it is also vital to include methods of testing their effectiveness. Watching and monitoring statistics that indicate how long visitors remain on your pages, among other measures of success, will help you refine marketing tactics and improve your marketing strategy.

Once you deploy some of the more advanced marketing tactics that are proven effective you will begin to see conversions increase quickly. And increased conversion rates lead to higher sales and repeat business.

Advanced marketing tactics include options such as the use of powerful copy that attracts readers, inclusion of questions that help you lead customers toward sales, and using authority positioning to increase site integrity and credibility.

If you’re searching for ways to grow your business, you don’t want to miss an opportunity to evaluate marketing tactics that will put you on the super-highway to success. Evaluate what others have already tested and proven successful. Create the winning formula for your website and enjoy the success that comes from hard work and vision.


The Mental Side

 One goal at a time

Here’s the thing. If you focus on 4 big goals at one time, the odds that you will achieve any one of them go way down.

Because you are distracted. It is not easy to focus on multiple goals at the same time.

It’s much easier to achieve one goal than to try to achieve 3 or 4 at one time.

Maybe that’s the first secret of goal accomplishment :-)

Focus on one big goal at a time. Finish it.

Then start another.

On down the road, once you become good at “finishing” – then you can add another goal.

Work on 2 goals at a time.

If that goes well…consider adding another.

If it does not go well, go back to one goal at a time.

What is the one thing you could do today

What is the one thing you could do today

that when completed would make you feel that you had a successful day? Ok, stop doing anything else, and do that one thing.

Celebrate at the end of the day.

Do this every day for one year and you will have 365 successful days. How would your life be different if you had 365 successful days in the next year?

To your success,


Do you really need a autoresponder automated campaign for your list?

Consider this:

If you don’t have a followup autoresponder campaign that sends out a predictable email on a predictable day after someone comes onto your list, then what happens is this:

A new subscriber comes on to your list.

They will get whatever emails you send to your list over the next 90 days or so.

They may or may not respond, based on the order of your emails and the bond you create.

But you won’t know why.

Because you won’t be able to say, ok, email 8 kills sales, email 12 should go earlier, and so on.

But contrast this:

If you have a pre-planned 90 day campaign where each person gets the same email after the same number of days on your campaign, you can easily study who responds based on how many days in your campaign and make adjustments to this process.

PLUS – if you don’t have an automated pre-planned campaign, if you don’t send an email today, they don’t get an email.

That means if you take a month off…sales die.

If you get sick and take a month off…sales die.

But if you put all your emails in your autoresponder… sales can continue for as long as your campaign is (mine is based on a 3 – year model).

How to Create Your First Product

How to Create Your First Product:

Step 1:

Write a 100 topic outline.

Here’s how:

Take your niche and divide it into 10 categories. (If you are struggling with which categories are in your niche, go to and google your niche, the answers will be there if you look)

Then for each category, write down 10 sub-categories.

Here is an example:

Dog Training Niche



Adult Dogs

Abused Dogs


Subcategories for puppies:

potty training





Do this until you have 10 categories and 10 sub categories for each.

This will give you 100 topics.

Then write one page about each topic. Or record 6 minutes per topic.

Either method will give you a created product in a few days.

Ebook: write 100 pages (20 per day, 5 days to create product)

MP3 series: record 3 hours per day, 5 days to create product)

By the way, maybe right now you are thinking, that
sounds like a lot of work, I have other things to do in my business
each day.

I must ask you this…how much money is each of those “important”
things you are doing in your business, making you each month?

Would you be making more money if you committed 3 hours
per day to product creation and in a few months had
multiple products to sell?

My guess is that you would, and if you are honest with yourself,
you would agree that you would be making more money if you
were to simply take the time to create your products, instead
of all the other things you are doing each day that
are not producing income.

Have you ever thought about creating your own product?

My guess is that you have.

In fact, possibly you have tried creating your own product
already, and found that it took you far too long
to do it, and you have possibly decided to just
promote other people’s products instead.

The thing is, you will make far more money
online if you are selling your own products.

And I have proven time and time again that
products can be created fast (when I was writing
ebooks, I found I could write one in 3 days,
write the sales letter the following day, and start
selling it on day 5)

And with recorded products, I found I could
record about 3 hours per day (that still left
me 5 hours to run the rest of my business)
and have a 15 hour product recorded in 5 days.

And when I created my first coaching program…
I literally wrote the first lesson in an afternoon, then
each week I would write one new lesson for it…
took about 3 hours per week and I generated over
$100k with that program!
And in my Blackbelt Product Creation course
that I will be launching to you in just a few
days will teach you exactly how to literally
create one product per week.

Imagine how it would feel if in one month you had
4 new products.

Would that change your business, if you had 4 products
of your own to sell to your list, in one month?

What if in 6 months you had…let’s say only 12 products
(2 per month) to sell to your list?

Would you be making more money than you are now?

My guess is that you would be.

Or perhaps you have been holding back on creating a list
and driving traffic until you have your own product – now you
are free to build a list to sell to because you will
have your own products in just weeks from starting
my Blackbelt Product Creation program.

The bottom line is…if you have your own products…you will
be able to make more money online.