Google’s mobile-friendly update goes live on April 21st.
Google’s Webmaster Trends Analyst Zineb Ait Bahajji says that this algorithm update will be bigger than Penguin or Panda and will have significant impact on websites that are NOT mobile friendly.
To find out if your site will be affected just enter your website’s URL into Google’s Mobile-Friendly Test and it will let you know if you’ve got a mobile-friendly page on your hands.
If the website you entered passes Google’s test, you will see a green banner indicating the website is mobile-friendly. If the website does not pass, Google will tell you the page is not mobile-friendly and provide a few reasons why.
As well The World Wide-Web Consortium (W3C) has their own mobile-friendly test, mobileOK Checker, that provides more technical insight and recommendations for your website. http://validator.w3.org/mobile/
Here is a sample from our site:
Google’s mobile-friendly update
Before Mobile Ready:
And After Mobile optimization
Google has laid out many of the common reasons why a website isn’t mobile-friendly – here are a few of them:
- The content is wider than the screen: This requires users to scroll side-to-side to read the page.
- The text too small: This means the user must zoom to read text on the page.
- The links too close together: On a smartphone, links should be easy to tap with your fingers –this means that the links should be big enough and in natural location to tap.
- Most smartphone users hold their phone in their right hand and tap links with their thumb.
The mobile viewport isn’t set:
- This is a little more on the technical side of things, but the mobile viewport controls the width of the page for the device.
- If your website displays a desktop landscape when smartphone visitors land on your page, then the viewport is not set for mobile on that page. — a responsive design will automatically adjust the viewport based on the device.
Google lists a few common mobile-friendly mistakes to avoid as well:
- Unplayable content
- Faulty redirects
- Mobile-only 404s
- App download interstitials
- Slow mobile pages
Don’t wait till April 21st to change your site! Take some steps now and get yourself in shape (well your website anyway lol)
One of the easier ways to make your site mobile friendly is to switch to a responsive WordPress theme. Many of them are ready to go and it is pretty easy to manage the transfer.
In fact that is just what we have done and although there have been a few hiccups it has been probably the easiest solution to developing a mobile friendly website.
The bottom line is the amount of people browsing the web on phones and tablets is huge and only getting bigger so make sure you site looks good to all of them.
Meanwhile stay well.
Phil Eugene – www.Rapidresponsebot.com