Using Your Autoresponder to Generate Leads

Using Your Autoresponder to Generate Leads

Autoresponders are one of the most important
marketing tools that you can have if you are doing
business online. In fact, the  only thing more
important that the autoresponder is your opt-in
list! But all autoresponders start out without a
list – the list doesn’t  exist until your
autoresponder mailing list starts filling up with
names and email addresses!

The easiest and fastest way to build up an email
list is to give things away for free. Some
marketers will tell you that this is a  waste of
time – and if you already have a list of one
hundred thousand people that you can market to,
then it probably is. But for  those who do not
already have a list, this is the way that it gets
built! You simply pay for advertisement to promote
your freebie.  Don’t think of this as lost
money, think of it as an investment in future
earnings.

Give away an ezine, free reports, free ebooks,
free access to private websites, or anything else
that you can think of. The object is  to get
people to sign up to receive that freebie, and to
agree to receive email from you in the future! It
is a win-win situation for  everyone, but you get
more than anyone else in the deal. The person gets
a freebie. You get their name and email address,
and  permission to email them in the future.

But if you do it right, you get even more than
that. The freebie that you give away should also
be used to promote your products or  services.
Even if it just has affiliate links for products
or services that are related to the topic of the
freebie, it is a way to generate  extra revenue.
Then, when you send email in the future, you can
again promote your products or services. Just be
sure to include  valuable information in the email
as well, or you will have people dropping off of
your autoresponder mailing list like flies!

Using every opportunity that is presented to you
in the world of Internet Marketing is vital to
your success. You have the opportunity  to earn
money in the freebie that you create, you have the
opportunity to earn money when you send the
‘thank you’ email after a  person has
requested your freebie, and you have the
opportunity to earn money every time an
autoresponder message is sent out  to that list in
the future! Don’t waste those opportunities, and
put it all in automatic mode with the use of an
autoresponder.