Everybody in Internet marketing agrees that ‘the money is in the list’.

From day one, you need to be capturing leads and then communicating with your sign-ups effectively.

In fact, the list building is almost more important that the website … and you don’t actually have to own a website to start this essential process.

A well-established way of list building is the Joint Venture Giveaway, and you can see one that I’m currently involved with here:

http://new-jv-talent.com/go/13/jv

Giveaways dominate in the Internet Marketing niche, but also flourish in other popular niches like Health and MLM/Network Marketing.

The basic process is this:

1. A hosts sets up and advertises a JV Giveway event
2. Contributors sign up and add their ‘gifts’ to the website … these are usually e-books, software packages, audios or videos
3. These gifts are usually offered free of charge, but members have to sign up to the contributor’s email list in order to receive their gift … hence this is a ‘list building exercise’ for contributors
4. After a pre-determined period of contributors adding gifts to the site, the doors open, and members can sign up and see what’s on offer
5. Usually it’s a downloading frenzy, a trolley dash where you can download e-products for free … and many of them can be resold for profit
6. Members are encouraged to promote the JV Giveaway, and incentives are usually given to encourage this
7. Credits or commissions are usually awarded for referring people and possibly downgrade penalties if nobody is referred.

Many people sign up to Giveaway events just to help themselves to freebies, and there is nothing wrong with this.

If people didn’t do this, the marketers would not generate any new leads … so a Giveaway thrives on its ‘freebie seekers’.

However, there is no better place to be – if you’re serious about your online business and your list building – than at the front of the queue … and that means being a contributor and taking an active part in a Giveaway.

For first-timers, it’s best to take a free listing … most, if not all Giveaway events, offer a free listing option.

At http://new-jv-talent.com/go/13/jv  there’s even a ‘Newbies Bootcamp‘ which shows you exactly how to create a first listing at absolutely no cost to you whatsoever … and challenges you to sign up your first 10 referrals to convince yourself that this process really works.
Once you’re convinced about the process, having ventured nothing but your time, you can start to get really involved and get the additional benefits of taking an upgrade.

When you do this, you get text adverts and One Time Offers, as well as the ability to list more of your products.

Most Giveaways are so reasonably priced, you only have to sell one of your One Time Offers and you’ll have earned your fee back.

So, what are you waiting for?

Whatever niche you’re in, there’s bound to be a benefit in taking part in these Giveaway events.

Sign-up at http://new-jv-talent.com/go/13/jv  right now and convince yourself that Giveaways really are the place to be if you want to build a list fast.

I hope to see your name at the top of the leader board at http://new-jv-talent.com/go/13/jv

Phil Eugene

Image via Wikipedia

I want to talk a bit about what optimizing your traffic means. I don’t mean getting more traffic to your site. I mean the hard work of creating an optimized sales system so that your traffic is providing you with a solid income. In other words your sales conversion process.

Nobody likes to do it – why? -because it’s kinda like work but just sending more traffic – although great – is never the solution to your conversion issues. The key is taking a hard look at your sales process and understanding what can be done to improve it. This means what happens the moment your traffic arrives at your website. Let’s get it out of the way right now -YOU MUST GET YOUR TRAFFICS EMAIL ADDRESS! After that you can give away stuff to your traffic – built relationships with them and show them you are a reliable person.

You get the email of your traffic by offering something free that is of value. Now everybody says they hate popups but there area  lot of new technologies – like slide ups from the bottom of your page  – that people kinda think are neat. These newer pop ups get huge conversion rates simple because they attract the attention and are asking your traffic to take an active role rather than a passive “just browsing” role.

Ok you have the email – now what? Of course you have captured it with your autoresponder system – right? I hope so! The rule of thumb is 7 emails before someone buys – now I don’t really know if this is true or not but it sure is a fact that having a set of autoresponder messages sent out at regular intervals is going to be the bread and butter of your business. Give something away to your customers in your autoresponder series. Don’t be afraid to also just say you have something useful for sale along with it. Make sure your selling pertinent items – things that relate to why your customers are interested in your newsletter.

Be personal – forget trying to come off like a corporation – be a person they can relate to – be fast – be friendly and dismiss refunders and negative comments. Give refunds happily and quickly and just move on – it ‘s part of any business.

The step coming up everyone hates – me too – but without it you are flying blind – that step is Track It All – it’s boring but it is the lifeblood of your business. Use link trackers in your autoresponder emails – you’ll see how many times they get clicked. Use conversion tracking codes – basically just a code that shows the number of people who arrive and what percent go through to the final purchasing of your products. You can google software for it – or use Google Analytics for that matter…

These stats are going to be the basis for optimizing your sales process over time -so they are important to collect.

That’s enough for today!

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