Optimizing Your Traffic

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I want to talk a bit about what optimizing your traffic means. I don’t mean getting more traffic to your site. I mean the hard work of creating an optimized sales system so that your traffic is providing you with a solid income. In other words your sales conversion process.

Nobody likes to do it – why? -because it’s kinda like work but just sending more traffic – although great – is never the solution to your conversion issues. The key is taking a hard look at your sales process and understanding what can be done to improve it. This means what happens the moment your traffic arrives at your website. Let’s get it out of the way right now -YOU MUST GET YOUR TRAFFICS EMAIL ADDRESS! After that you can give away stuff to your traffic – built relationships with them and show them you are a reliable person.

You get the email of your traffic by offering something free that is of value. Now everybody says they hate popups but there area  lot of new technologies – like slide ups from the bottom of your page  – that people kinda think are neat. These newer pop ups get huge conversion rates simple because they attract the attention and are asking your traffic to take an active role rather than a passive “just browsing” role.

Ok you have the email – now what? Of course you have captured it with your autoresponder system – right? I hope so! The rule of thumb is 7 emails before someone buys – now I don’t really know if this is true or not but it sure is a fact that having a set of autoresponder messages sent out at regular intervals is going to be the bread and butter of your business. Give something away to your customers in your autoresponder series. Don’t be afraid to also just say you have something useful for sale along with it. Make sure your selling pertinent items – things that relate to why your customers are interested in your newsletter.

Be personal – forget trying to come off like a corporation – be a person they can relate to – be fast – be friendly and dismiss refunders and negative comments. Give refunds happily and quickly and just move on – it ‘s part of any business.

The step coming up everyone hates – me too – but without it you are flying blind – that step is Track It All – it’s boring but it is the lifeblood of your business. Use link trackers in your autoresponder emails – you’ll see how many times they get clicked. Use conversion tracking codes – basically just a code that shows the number of people who arrive and what percent go through to the final purchasing of your products. You can google software for it – or use Google Analytics for that matter…

These stats are going to be the basis for optimizing your sales process over time -so they are important to collect.

That’s enough for today!

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