worth MILLIONS OF DOLLARS
John_Reese
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1.
RESEARCH a market by monitoring advertising for the most targeted keywords for a
few days. Figure out what the market IS buying, not just interested
in.
2. LEARN your way around that market and start to generate
income by promoting affiliate offers to that market while driving targeted
traffic for it and building a list at the same time.
income by promoting affiliate offers to that market while driving targeted
traffic for it and building a list at the same time.
3. BUILD your business by producing your own high margin,
low cost infoproducts for that market — when you finish your first product (or
a ghostwriter finishes it) you’ll have an existing list from that market to do a
mini “launch” to bring in some immediate sales.
low cost infoproducts for that market — when you finish your first product (or
a ghostwriter finishes it) you’ll have an existing list from that market to do a
mini “launch” to bring in some immediate sales.
4. EXPAND the business by leveraging the marketing assets
(traffic, rankings, content, lists, relationships, etc.) of others in that
market by being very generous and sharing a large percentage of sales they
refer.
(traffic, rankings, content, lists, relationships, etc.) of others in that
market by being very generous and sharing a large percentage of sales they
refer.
5. EXPONENTIALLY GROW the business for the long term by
expanding your Affiliate Program (i.e. people promoting your products all over
the Net), building out you autoresponder sequence (attached to your opt-in list)
so it covers at least a YEAR of prescheduled messages (deliver a message about
every 3 days… stagger them with great content and ‘soft’ affiliate
recommendations and pitches… include a footer in each message that is a ‘hard’
sell for your infoproduct(s). Create additional infoproducts or a membership
site, or some service or software for your market so you will have additional
products for you customers to buy — this, along with expanding your AR sequence
with at least a year full of offers, will raise your overall average VISITOR
VALUE. The higher your V V, the more you can pay for advertising (such as Google
AdWords) and still generate a profit — and add people to your opt-in list at a
faster rate than you can with just one product.
expanding your Affiliate Program (i.e. people promoting your products all over
the Net), building out you autoresponder sequence (attached to your opt-in list)
so it covers at least a YEAR of prescheduled messages (deliver a message about
every 3 days… stagger them with great content and ‘soft’ affiliate
recommendations and pitches… include a footer in each message that is a ‘hard’
sell for your infoproduct(s). Create additional infoproducts or a membership
site, or some service or software for your market so you will have additional
products for you customers to buy — this, along with expanding your AR sequence
with at least a year full of offers, will raise your overall average VISITOR
VALUE. The higher your V V, the more you can pay for advertising (such as Google
AdWords) and still generate a profit — and add people to your opt-in list at a
faster rate than you can with just one product.
6. SPREAD YOUR ‘WEB” and own a larger part of the Internet
by creating CONTENT on a regular basis. One of the best ways to do this in 2007
(and probably for many years) is by publishing a BLOG. The search engines LOVE
blogs and their structure. Make a post at least once every 3 days — daily if
possible. (You can always hire someone to do it for you if you don’t know the
market well enough to create killer content or that you want to just pay someone
to do the writing for you.) You blog posts should try and contain some of the
top 100 keywords and phrases for your market — especially in their blog titles.
Find other related blogs in your niche and participant in their comments;
linking to your blog where allowed. Blog readers of other blogs WILL enjoy
reading your content if it’s good — remember, you’re going to post on other
RELATED blogs so it’s a no-brainer for those readers to be interested in YOUR
stuff too. If your stuff is good, they’ll come back and grow your traffic, link
to you, and tell others. Over time, you will have HUNDREDS (and more) quality
content, keyword targeted pages indexed in the search engines. You’ll be
surprised with the traffic you will get from really OBSCURE long 4 or 5 keyword
phrases that you didn’t try to target.
by creating CONTENT on a regular basis. One of the best ways to do this in 2007
(and probably for many years) is by publishing a BLOG. The search engines LOVE
blogs and their structure. Make a post at least once every 3 days — daily if
possible. (You can always hire someone to do it for you if you don’t know the
market well enough to create killer content or that you want to just pay someone
to do the writing for you.) You blog posts should try and contain some of the
top 100 keywords and phrases for your market — especially in their blog titles.
Find other related blogs in your niche and participant in their comments;
linking to your blog where allowed. Blog readers of other blogs WILL enjoy
reading your content if it’s good — remember, you’re going to post on other
RELATED blogs so it’s a no-brainer for those readers to be interested in YOUR
stuff too. If your stuff is good, they’ll come back and grow your traffic, link
to you, and tell others. Over time, you will have HUNDREDS (and more) quality
content, keyword targeted pages indexed in the search engines. You’ll be
surprised with the traffic you will get from really OBSCURE long 4 or 5 keyword
phrases that you didn’t try to target.
From the beginning you must think of THE END. You must
strategically be focused on VISITOR VALUE from Step 1. On average, if you take
all the visitors to your site for a given period of time and you divide that
into the total money that is made (no matter how big or small) what is the
average? That’s what each visitor is worth at that point in time.
strategically be focused on VISITOR VALUE from Step 1. On average, if you take
all the visitors to your site for a given period of time and you divide that
into the total money that is made (no matter how big or small) what is the
average? That’s what each visitor is worth at that point in time.
Always keep in mind, once you start getting things going
(you aren’t going to do this all in one month… but the key is to keep ‘adding’
stuff to your little virtual empire everyday… everyday that you DO do
something you have given yourself a small pay raise… it WILL affect the amount
you make even if it’s not immediate.
(you aren’t going to do this all in one month… but the key is to keep ‘adding’
stuff to your little virtual empire everyday… everyday that you DO do
something you have given yourself a small pay raise… it WILL affect the amount
you make even if it’s not immediate.
Test different landing pages, prices, headlines, etc.
Constantly work to IMPROVE that visitor value. The higher you make it go the
more POWER you have to reinvest in your business to be able to WRITE SMALL
CHECKS AND CASH LARGER CHECKS (the secret of how ALL people have built wealth;
with rare exception.)
Constantly work to IMPROVE that visitor value. The higher you make it go the
more POWER you have to reinvest in your business to be able to WRITE SMALL
CHECKS AND CASH LARGER CHECKS (the secret of how ALL people have built wealth;
with rare exception.)
And keep this in mind… on any given day, no matter how
much or how little you’re making, that’s the WORST IT’S EVER GOING TO BE. It’s
only going to IMPROVE week to week as you add more content, create more entries
in your AR sequence, hopefully create more products, build more partnerships,
etc. It *ALL* works together EXPONENTIALLY. *Anything* you do is a
WIN.
much or how little you’re making, that’s the WORST IT’S EVER GOING TO BE. It’s
only going to IMPROVE week to week as you add more content, create more entries
in your AR sequence, hopefully create more products, build more partnerships,
etc. It *ALL* works together EXPONENTIALLY. *Anything* you do is a
WIN.
Start by promoting affiliate products for a market you are
interested in and work on building a list while you work to try and turn a
profit from those promotions. You CAN make a full-time living online just
promoting affiliate products. Some (rare few) making $500,000+/year. So it’s
definitely a great place to start. But you should also know that in almost any
case, having your own unique product (high margin) is the real key to making the
MATH work. When you sell something that pays you a $90 commission (so to speak)
out of a $97 sale because its your own product as compared to a $50 commission
for someone else’s product, you can literally have HALF THE SALES SUCCESS RATE
and make the SAME MONEY! Not to mention you have more potential LEVERAGE because
having your own product allows YOU to have your own affiliates working hard to
sell YOUR product.
interested in and work on building a list while you work to try and turn a
profit from those promotions. You CAN make a full-time living online just
promoting affiliate products. Some (rare few) making $500,000+/year. So it’s
definitely a great place to start. But you should also know that in almost any
case, having your own unique product (high margin) is the real key to making the
MATH work. When you sell something that pays you a $90 commission (so to speak)
out of a $97 sale because its your own product as compared to a $50 commission
for someone else’s product, you can literally have HALF THE SALES SUCCESS RATE
and make the SAME MONEY! Not to mention you have more potential LEVERAGE because
having your own product allows YOU to have your own affiliates working hard to
sell YOUR product.
Believe it or not, what I just wrote is worth MILLIONS OF
DOLLARS to anyone that pays attention to it and is willing to apply it and go to
WORK.
DOLLARS to anyone that pays attention to it and is willing to apply it and go to
WORK.
-John Reese
Income.com
Income.com