Improving your conversion copy – an infographic
This infographic emphasizes the idea that each step of your conversion funnel should have “one job ” Like on an assembly line, every element on your page and in your funnel has 1 job to do to keep a conversion moving forward.”
If any step in your conversion path is broken or incomplete then you will lose a sign-up or a sale.
Often there just seems to be too many factors to juggle but in fact the key is knowing that each step is independent from the other and has only one purpose, to move the visitor smoothly along your funnel. This infographic shows each step along the way.
Courtesy of: Copy Hackers