Want to download this post as a PDF? CLICK HERE INCREASE EMAIL CONVERSION
Why increase your email sign up conversion rate? Simple..The average person that lands on your sales page LEAVES within 6 seconds!
Regardless of how pretty the logo.
Regardless of how smart the name.
Regardless of how magnificent the item.
You can’t continue disregarding this:
More than 90% of your guests will leave your page uninterested.
You have a few seconds to grab their interest and show them why
you are different or interesting or useful and UNLESS YOU USE THOSE
SECONDS THEY ARE GONE!
Lets take a look at some ways to increase your conversions and customer retention.
Start by paying a bit of attention to your copy – make sure you write as if you are talking to ONE PERSON. Picture them in your mind and write to them – it will make your posts more engaging and personal.
1 Your ads – copy…EVERYTHING gets written to one person.
When I look around at most sites they are not properly setup to catch their visitors traffic – most have a single optin form. You have to rethink your whole approach to this
2 Every page should be considered a landing page and there should be multiple ways to optin on every page! Read this twice 🙂 If you are checking analytics (and you should be) you can see which pages get the most views – so make sure to target those pages. Remember people are curious and your ABOUT PAGE will get read a lot. So make it a landing page! Have optin forms on it that offer free trials, free books, free courses, free samples – whatever is relevant to your site.
OK – what are some of the actual best ways to use your optin forms?
3 First of all you can add a moving sidebar opt in to your site with Fixed Widget Plugin (free!) This is a fantastic free little plugin that not only puts an optin on your sidebar but when the visitors scrolls down it follows them – but only once they go past the point where the sidebar is displaying anything. No more wasted blank area on the sidebar! You can see an example on this site >>
4 Keep your optin forms with as few fields as possible– name and email is plenty in most cases.
5 Focus on problem solving solutions. It’s an old saying but still holds true that people don’t want a shovel – they want a hole! Add an optin form that offers to send them that solution.
6 People like to have options – a simple way to provide an option is to make sure to have a written message under your optin button Like so:
7 These days most people are pretty used to popups,sliders exit pages and the like. There is a reason they are so common and that is because they convert exceptionally well. There are many good ones around – but for the best free one you should just try SUMOME
Along with pop ups try using The Hello Bar – another free add on that put an actionable bar at the top of your blog. It has a lot of uses from simple messages to call to action and sign up links.
If you are in the internet marketing field then you SHOULD be using a popup – everybody expects them 🙂
9 State your benefits in the headlines and make it clear why people should opt in. As well when encouraging them to sign up it is a good idea to give multiple reasons – such as “Subscribe for our templates AND get a free course on how to edit PSD files”
To sum it up (for now) all of this assumes you have a way to create opt in forms and collect emails as well as send follow ups. Since that’s what we do make sure to try us out 🙂
There will be much more on this topic and you can follow along by subscribing to our posts.
Stay tuned… Want to download this post as a PDF? CLICK HERE INCREASE EMAIL CONVERSION