Getting ready for Google’s mobile-friendly update

 mobile friendly website
mobile friendly website

Google’s mobile-friendly update goes live on April 21st.

Google’s Webmaster Trends Analyst Zineb Ait Bahajji says that this algorithm update will be bigger than Penguin or Panda and will have significant impact on websites that are NOT mobile friendly.

To find out if your site will be affected just enter your website’s URL into Google’s Mobile-Friendly Test and it will let you know if you’ve got a mobile-friendly page on your hands.

If the website you entered passes Google’s test, you will see a green banner indicating the website is mobile-friendly. If the website does not pass, Google will tell you the page is not mobile-friendly and provide a few reasons why.

Mobile-Friendly Test – Google

This test will analyze a URL and report if the page has a mobilefriendly design.

As well The World Wide-Web Consortium (W3C) has their own mobile-friendly test, mobileOK Checker, that provides more technical insight and recommendations for your website. http://validator.w3.org/mobile/

Here is a sample from our site:

Google’s mobile-friendly update

Before Mobile Ready:

not mobile friendly website

 

And After Mobile optimization

mobile-friendly-website

 

Google has laid out many of the common reasons why a website isn’t mobile-friendly – here are a few of them:

  • The content is wider than the screen:  This requires users to scroll side-to-side to read the page.
  • The text too small: This means the user must zoom to read text on the page.
  • The links too close together: On a smartphone, links should be easy to tap with your fingers –this means that the links should be big enough and in natural location to tap.
  • Most smartphone users hold their phone in their right hand and tap links with their thumb.
    The mobile viewport isn’t set:
  • This is a little more on the technical side of things, but the mobile viewport controls the width of the page for the device.
  • If your website displays a desktop landscape when smartphone visitors land on your page, then the viewport is not set for mobile on that page. — a responsive design will automatically adjust the viewport based on the device.

Google lists a few  common mobile-friendly mistakes to avoid as well:

  • Blocked JavaScript, CSS and image files
  • Unplayable content
  • Faulty redirects
  • Mobile-only 404s
  • App download interstitials
  • Slow mobile pages

Don’t wait till April 21st to change your site! Take some steps now and get yourself in shape (well your website anyway lol)

One of the easier ways to make your site mobile friendly is to switch to a responsive WordPress theme. Many of them are ready to go and it is pretty easy to manage the transfer.

In fact that is just what we have done and although there have been a few hiccups it has been probably the easiest solution to developing a mobile friendly website.

The bottom line is the amount of people browsing the web on phones and tablets is huge and only getting bigger so make sure you site looks good to all of them.

I am going to plug our 7 year  Anniversary Sale here for a second – so if you want a lifetime Autoresponder account for a single one time (and far too low 🙂 price then check us out:

www.Rapidresponsebot.com

Thanks!

Meanwhile stay well.

Best Regards

Phil Eugene – www.Rapidresponsebot.com

 

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