6 Email Conversion Strategies You Can Use Today
I hope you are using your Rapid Response Autoresponder account to build your customer base and grow your business. There is really no better way to increase sales and customer loyalty.
Email delivery is the strategy of choice for all the big companies you already know well, Ebay, Amazon, the list is endless.
According to a recent Email Marketing survey by Marketing Sherpa, 92% of surveyed marketers stated that email marketing is already, or will eventually, produce a higher return on investment for them compared to any other marketing channels.
But it takes anywhere from 4 to 7 emails to get the best conversions so campaign management is a must. There is a reason they have you on their email lists!
People seldom buy the first time they visit your website BUT they are visiting it for a reason – they are interested in what you have to offer. So maybe they won’t buy today but they might tomorrow and if you don’t capture their email address and send them relevant emails they are just going to buy from someone else.
1: A simple strategy (that for some reason gets overlooked) is to always remind your customers if their existing subscription is about to expire! This kind of email is welcome and gives you a chance to suggest upgrades or additional offers relating to their subscription, not to mention keeping your existing cash flow going.
2: Social media is at the top of everyone’s interest and you can harness that in many ways – one way is to show your subscribers what your other subscribers like or have bought. You have seen this many times on sites such as Amazon where they post a blurb saying – ” People who purchased this item also bought these items.” This is a very powerful way to keep your subscribers engaged and if you sell multiple products you can send an email weekly just saying what others have bought from you!
3: And always remember the basics! Every email should have a call to action link. Spell out the benefits of the action you want them to take. For our service this works pretty well 🙂 Get Your Lifetime Autoresponder Account At Our Limited Time Special Discount And Forget About Paying Monthly Fees!
4: Come right out and announce your most appealing offer in the subject line and be as specific as possible. Ex: Get 20% off today. A free Guide for you. 5 new templates you can use – you see the idea.
5: Link to 5-10 pieces of your best content – put footers or a PS with links to your blog, website, etc. about other posts or sections of your website that subscribers might like to go see. An easy way to generate traffic and interest to your sites. Simple but effective.
6: Remember for each email you write, your focus should be on delivering content, not forcing sales, but its OK to remind them of your business. We are all used to being asked to buy, subscribe, or Like Our Pages and people know you need to earn a living. Amazon and Ebay certainly don’t hide the fact they are selling you something but if it’s something you have subscribed to out of interest then there is no reason not to!
And of course don’t forget to upgrade your trial account before the time runs out!
Admin – www.Rapidresponsebot.com
P.S. Our Anniversary Sale is still in effect for a little while longer in appreciation of our customers and our 7 years serving you!