Lots of people, online and offline, use internet marketing to attract potential
customers and build their email contact list.
You probably either know or you’re beginning to realize that list building
isn’t a trivial matter for your business. Having a good list of subscribers can
be beneficial to your business in many different ways. Here are a few of
• You can contact the people on your list each time you have a new
blog post. They will not only read the email you send them, they’ll
want to view the blog, and it will send a lot of traffic to your site. You
want to be sure you don’t give them the information in the blog in the
newsletter. If you do, then why should they ever visit your blog? It
works the same in reverse. If you tell them everything in your blog,
then why should they ever subscribe to your list?
• It’s easy to let your customers know about any new products/services
you have to offer. You simply email everyone on your list and all your
readers and fans will want to check out what you have to offer them
on the sales page. Often, you can let your email readers know that
they are getting an advance peek at what you’re offering. Let them
know they have an opportunity to get it first before any other
customers. This will give them an even greater incentive to go view
your site or come into your store.
• What good is having a sale if no one knows about it? Email lists
allow you to let your customers know about all your sales and
promotions at the same time, which can cause them to want to buy.
Advertising campaigns to advertise sales can be quite expensive.
Advertising through your email contact list, however, doesn’t cost you
a thing. It only takes a few minutes and everyone on your list knows
about your sale. In addition, if you’re having good offers, their friends
will know about it soon too by word of mouth.
• Search engines sometimes change algorithms. When they do, you
may be ranked lower than you were before. Having a strong, quality
list allows you to contact everyone directly, so you don’t have to worry
so much about where you fall on the search engine list. Search
engine results are important, but having a good quality email list can
be worth its weight in gold.
• Lists help you build long-term relationships—Many shoppers online
like to browse and look around before they buy. They don’t just jump
on a site and purchase. If you stay in contact with them by email,
when they’re ready to purchase what you have to offer, you’ll be the
first place they think about looking for what they need.
• Lists can be profitable—As previously stated, if you have a new
product, people who you have established trust with will be the first to
buy it. What happens, however, is that this gives you a large amount
of sales right at the launch of the product. You don’t have to wait for
months to show a profit from the new product.
You can also make profits by offering special discounts or promotions
only to those who are subscribed to your list. If you specifically
describe what you’re offering as it may make others want to sign up
There is lots more to come in this series- stay tuned and you can get the whole series by signing up
And don’t forget to take us for a spin! (we are the best priced service on the web
RAPID RESPONSE AUTORESPONDER
Phil Eugene – www.Rapidresponsebot.com